Originals
Her Tale
Long-form profiles of the founders building across MENA.
8
stories
19 Oct
last update
Featured · 19 Oct 2026Roxana Diaconu Builds a Dubai Aesthetics Clinic Around the ConsultationThe pharmacist-turned-founder of Roxana Aesthetics Clinic argues that trust is built in handovers, consultation structure and aftercare, not in the treatment room alone.Karim El-Sayed · 3 min read
HerTale4 minKarma Al-Taher: Strong Brands Are Built on Strong BusinessesKarim El-Sayed · 8 Oct 2026HerTale4 minNora Nahhas Built Stars by Nora to Guide Parents and TeachersKarim El-Sayed · 6 Oct 2026HerTale3 minJoelle Mardinian on Building Joelle Group: Trust, Smart Money and Costly LessonsKarim El-Sayed · 24 Sept 2026HerTale3 minNorah Abokhodair on Turning AI Awareness Into AI CapabilityKarim El-Sayed · 10 Sept 2026HerTale2 minMajra CEO Sarah Shaw on Aligning Impact With the National AgendaKarim El-Sayed · 3 Sept 2026HerTale2 minOBEGI Home CEO Karine Obegi on 20 Years of Contemporary Luxury in the UAEKarim El-Sayed · 3 Sept 2026
