Huspy enters Italy with Integra Finance deal and $86m plan

Huspy has acquired Integra Finance, an Italian credit intermediary, giving the Dubai-founded proptech its first foothold in Italy and a base for an $86 million (AED315 million) investment programme there. The purchase price was not disclosed.

Integra Finance arranges mortgages, personal and corporate loans, and salary- and pension-backed credit for individuals, self-employed professionals and companies. It has more than 160 advisors and works with over 50 banking, financial and insurance partners. Insurance is handled through its subsidiary Bicher. The firm, also founded in 2020, serves both consumers and businesses.

Huspy was set up in Dubai that same year by Jad Antoun and Ziad Nassar. It supplies technology and services to real estate agents and mortgage brokers, built around what the company calls an AI-native operating system. Italy is its fourth market after the UAE, Spain and Saudi Arabia, and the acquisition takes its footprint to 15 cities. Spain, entered in 2022, was its first European market.

The Italian strategy rests on pairing Integra's advisor network and local partner relationships with Huspy's technology and systems. Antoun, the co-founder and chief executive, said the company is doubling down on Europe and that Italy is central to its next phase of growth. He pointed to Integra's management team, its network of advisors and partners, and a highly efficient operating model, saying the combination should accelerate Integra's growth and reshape how agents, credit advisors and clients handle buying, selling and financing a home.

Nassar, co-founder and deputy chief executive, described the move as an important strategic step for a company founded in the UAE. He tied it to economic ties between the two countries, including the UAE's $40 billion investment commitment announced in February 2025 during Sheikh Mohamed Bin Zayed's visit to Italy.

Integra's chief executive Enrico Quadri and its chairman Samuele Lupidii said the business was built to be strong, innovative and customer-focused, and that Huspy's technology and international reach should let it grow faster and become a draw for professionals in Italian credit intermediation.

This is Huspy's fifth acquisition in credit intermediation. It bought Home Matters in the UAE in 2021, later adding smaller businesses there, and Mortgage Direct in Spain in 2023. Each deal followed the same pattern: acquire an established operator, then fold its team and local expertise into Huspy's operating model, technology and investment capacity. The company has said it wants to build the largest homebuying platform in the Middle East and Europe.

For 2026 and 2027, Huspy plans to concentrate on developing the Italian market, move into additional European and MENA markets, and deepen its presence in Spain, the UAE and Saudi Arabia. Italy's property sector, with its dense network of agents and professionals, is the target for the platform the company intends to sell to industry operators.